Are you feeling stressed about proving that content marketing is worth the money? In 2024, marketing directors are under more pressure than ever to show their content is delivering results. It can feel like a lot between managing your team, keeping up with your marketing plan, and explaining performance to leadership. But here’s the thing—content...| Augurian
Budgeting for paid media in 2024 can feel like a juggling act, especially with leadership expecting clear results and ROI. With so many channels like paid search, social, and display ads in the mix, it’s easy to get overwhelmed. But here’s the good news: with a clear advertising budget and plan, you can align your...| Augurian
Facing increasing pressure to demonstrate SEO’s ROI, many marketing directors are navigating tighter budgets and higher expectations. As a marketing director, you’ve got a lot on your plate—managing your team, executing your marketing plan, and justifying every dollar spent. It can feel overwhelming, especially with all the buzz about SEO’s uncertain future. But here’s the...| Augurian
GA4 is rolling out, and here is why some people think the new Google Analytics 4 sucks, with tips for navigating its benefits as a marketer.| Augurian
What keywords does my site rank for? How do I find competitors? Here are strategies and tools for approaching competitor keyword research.| Augurian
