Publishers fear Google’s ‘top-level seller’ status within Privacy Sandbox proposals - Digiday
The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding.| Digiday
The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding.| Digiday
Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state will reflect the final state of targeted advertising on the web.| AdExchanger
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]| AdExchanger
The Privacy Sandbox’s Protected Audiences API causes increased latency, decreasing viewability and yield.| AdExchanger
Most digital advertising use cases are not feasible using the Privacy Sandbox, according to the IAB Tech Lab’s Privacy Sandbox Task Force.| AdExchanger
We are providing an update on the plan for third-party cookie deprecation on Chrome.| Privacy Sandbox
