Privacy Sandbox Isn’t Passing The Test | AdExchanger
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.| AdExchanger
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.| AdExchanger
Private equity firm Novacap acquires IAS; online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.| AdExchanger
Third-party cookies will be phased out on Chrome by the end of 2024 – and don’t expect any further deadline extensions, says Victor Wong.| AdExchanger
| iapp.org
The platitudes are well documented, but ad tech insiders fear a more complex game is unfolding.| Digiday
Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state will reflect the final state of targeted advertising on the web.| AdExchanger
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]| AdExchanger
The Privacy Sandbox’s Protected Audiences API causes increased latency, decreasing viewability and yield.| AdExchanger
Most digital advertising use cases are not feasible using the Privacy Sandbox, according to the IAB Tech Lab’s Privacy Sandbox Task Force.| AdExchanger
We are providing an update on the plan for third-party cookie deprecation on Chrome.| Privacy Sandbox
