Having trouble viewing the text? You can always read the original article here: Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast] Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Jo...| Conversion Sciences
Having trouble viewing the text? You can always read the original article here: The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether A...| Conversion Sciences
This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.| Conversion Sciences
Are you ready for a Full-Service CRO Team that Delivers Guaranteed Results?| Conversion Sciences
We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a […]| Conversion Sciences
Optimize your entire Profit Funnel™ and convert your traffic into dollars with fully-managed conversion optimization services. Just Plug and Play. Call us.| Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences and author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.| Conversion Sciences
Before and after testing is an alternative to AB testing that can provide smart insights. Here’s how to do it.| Conversion Sciences
Looking for a conversion optimization consultant for your online business? These questions will help assess your future CRO team.| Conversion Sciences