This guide to AB Testing provides the definitions, best practices and tools for anyone who wants a higher-converting website.| Conversion Sciences
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What is confirmation bias? Learn what it is (from a marketer's perspective) and how it helps you generate high quality website conversions.| Conversion Sciences
Get pro CRO conversion rate optimization process for a high converting website or landing page, from coming up with test ideas to ab testing.| Conversion Sciences
We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a […]| Conversion Sciences
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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences and author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.| Conversion Sciences
The recent Google document link informs more than your SEO tactics. It also reveals a key connection between SEO, CRO & user experience.| Conversion Sciences
Before and after testing is an alternative to AB testing that can provide smart insights. Here’s how to do it.| Conversion Sciences