Its greatest influences for the past 25 years have been invisible, but will it disappear?| The Verge
Update: We hosted a SparkToro Office Hours webinar about Zero-Click content on August 23. Sign up free to watch the replay. It could be a chicken or egg| SparkToro
Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael| SparkToro
We’re bringing AI Overviews to everyone in the U.S. and adding new gen AI experiences to take more of the legwork out of searching.| Google
In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible| SparkToro
In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a| SparkToro
Interesting ad blockers user stats. Includes data on usage, demographics and more.| Backlinko
We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based| SparkToro