Do You Really Need the Best Identity Resolution & Active Profiles Available? | Leadspace
Answer: Of course you do! Sales & Marketing teams know that targeting customers with incomplete and siloed data…| Leadspace
Answer: Of course you do! Sales & Marketing teams know that targeting customers with incomplete and siloed data…| Leadspace
A persona model uses AI-analytics to determine the best people for you to target. Persona models leverage standard and/or custom-built profiles to score the existing database and inbound leads based on how well they match your product’s buyer or buying team and historical success.| Leadspace
The problem is that databases from most vendors are static. They reveal the data at that specific moment in time, then expect us to manually amend it with new data constantly. This is a serious point of pain for sales and marketers. Beyond outdated buyer data, sales and marketing generally work off of different siloed data without a single source of truth. Marketing might send a lead to sales, only for sales to see in their system that the lead doesn’t seem to match their ICP and put it on ...| Leadspace
