Managing B2B Profiles for Full Funnel Optimization | Leadspace
As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within…| Leadspace
As B2B marketers, our goal is to deliver effective campaigns targeted at the best opportunities that exist within…| Leadspace
Now that you’ve figured out your total addressable market and estimated the size of a particular market, what kind of guardrails should you use for putting together your go-to-market strategies? Without guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends. First, you need to determine the right company. This involves using your historical first-party data to develop an Ideal Customer Profile (ICP), then comparing it througho...| Leadspace
If you’re part of a sales or marketing team, then you’re used to leveraging numerous systems full of…| Leadspace
Can our data keep up? That’s the question B2B sales and marketing operations executives need to ask when…| Leadspace
