But what happens in terms of spending will vary by situation, by country, and by category, so pockets of growth remain to be tapped.| BCG Global
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.| BCG Global
Explore BCG’s thought leadership on how customer insights, developed by analyzing customer data, behavior, and trends, can help businesses grow.| BCG Global
BCG’s rich stores of customer data in global markets help companies craft strategies for winning in the global consumer market.| BCG Global
The BCG Center for Customer Insight’s proprietary customer data can provide a tremendous source of future growth for companies around the world.| BCG Global
The Ford Motor Company achieved record sales growth for its electric vehicles by partnering with BCG on the development and implementation of a customer-centric EV strategy designed to alleviate “charge anxiety” with the Ford Power Promise.| BCG Global
Customer centricity is key and made possible through analytics, agile processes, and a test-and-learn culture. BCG partners with marketing and sales organizations to make it happen.| BCG Global
Innovation is extremely difficult—but also necessary. We collaborate closely with organizations on holistic innovation journeys to help them secure long-term competitive advantage.| BCG Global
We bring expertise and data-driven strategies to help clients unleash the power of effective pricing—and unlock its potential to increase the bottom line.| BCG Global
BCG’s consulting experts help clients transform their customer journey programs, allowing them to build deeper connections with their customers.| BCG Global
BCG's revolutionary approach to creating an unsurpassed customer experience helps clients achieve the highest customer satisfaction.| BCG Global
BCG's customer demand consulting team utilizes its comprehensive knowledge of demand-centric growth strategy to help clients compete, grow, and thrive.| BCG Global
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Having rich customer insights allows companies to solve pressing business problems and capture growth opportunities. BCG’s Center for Customer Insight arms companies with the tools they need to unlock this advantage.| BCG Global