How to Build a Target Account List - ABM in the House - Episode 2
While Episode 1 explored How to Redefine Your ICP, Episode 2 of ABM in the House looks at the next step; How to Build a Target Account List.| insights.strategicabm.com
While Episode 1 explored How to Redefine Your ICP, Episode 2 of ABM in the House looks at the next step; How to Build a Target Account List.| insights.strategicabm.com
ABM is just good Marketing without Sales alignment. In this article, Declan Mulkeen, CMO at strategicabm, sets out 6 best practices to ensure your Marketing and Sales teams are aligned.| insights.strategicabm.com
One of the hardest parts of ABM is often cited as Sales and Marketing alignment. We explore why and what can be done to build a strong partnership.| insights.strategicabm.com
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Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing
