At IFA Berlin this year, sustainability will be front and center. From energy-efficient appliances to recyclable materials in consumer devices, brands know that showing environmental responsibility is no longer optional. […] The post Greenwashing Won’t Cut It: The Communications Imperative for Sustainable Tech at IFA Berlin appeared first on Modern Marketing Today.| Modern Marketing Today
Artificial intelligence will be one of the most talked-about themes at IFA Berlin this year. New devices, software integrations, and connected platforms will dominate the show floor, all claiming to […] The post Cutting Through the AI Noise at IFA Berlin: How Brands Can Tell Real Stories Amid the Hype appeared first on Modern Marketing Today.| Modern Marketing Today
Retail is evolving fast. With tighter margins, pressure on household budgets and mounting scrutiny on marketing spend, retail leaders are doubling down on the trusted channels that prove their worth. […] The post Why Affiliate Marketing Demands More C-Suite Recognition appeared first on Modern Marketing Today.| Modern Marketing Today
Hate AI-generated answers to user questions that don’t include your clean energy solution? Afraid these answers and other AI tools will crowd your business out of search or share of […] The post Optimizing Earned Media for Your Energy Brand in Our Answer Engine Optimization World appeared first on Modern Marketing Today.| Modern Marketing Today
It’s never been easier to tarnish—or obliterate—a brand’s reputation. As the digital world scales a brand’s reach, it also scales| Modern Marketing Today
IFA Berlin continues to be one of the most globally influential technology showcases, bringing together innovation, press, buyers, and trendsetters from every corner of the consumer tech landscape. For U.S. […] The post How U.S. Brands Can Stand Out at IFA Even Without a Booth appeared first on Modern Marketing Today.| Modern Marketing Today
Eighty-five percent of CMOs tell Gartner researchers that brand investment drives business results. Yet when these same executives allocate their| Modern Marketing Today
Technology is one of the most powerful forces shaping our world, yet the way we communicate about it often falls short. The promise of innovation is being buried under a […] The post Tech PR Is Broken. Here’s How We Fix It appeared first on Modern Marketing Today.| Modern Marketing Today
In the fast-moving world of modern business, the public is no longer satisfied with a well-crafted apology during a brand| Modern Marketing Today
