A boost in optimism has translated into a greater willingness to spend. But consumers remain cautious. Here’s the latest research from our ConsumerWise team.| McKinsey & Company
The latest Europe Consumer Pulse Survey shows an ongoing trend toward pessimism about economic recovery, coupled with widespread concern about inflation.| McKinsey & Company
Consumer behaviors are diverging in sometimes paradoxical directions. We look at how can companies quickly detect—and respond to—these consumer trends.| McKinsey & Company