Many writers just "throw their text over the wall" and let the designer try to figure out what they want. This can lead to awful results. Here are five easy steps to do better.| That White Paper Guy
Just finished a white paper? Now tell the world about it. Use our checklist of 18 must-do promotions for any white paper.| That White Paper Guy
A white paper needs an idea that's not too big, not too small. Just like Goldilocks, you need an idea that's just the right size. Here's how to find one.| That White Paper Guy
And when it isn’t, do less of it. That’s a pretty good rule of thumb for how to promote your white papers. People often ask me, “How do I get anyone to notice my white paper?” Well, you have to promote it. Here’s my checklist of the 18 must-do promotions. Beyond those, you can start…| That White Paper Guy
Quick tip: When a promotion works, do more of it | This just in: Don't tell us you're honest | I told you so: B2B prospects are distracted | Book Giveaway Extended| That White Paper Guy
