Are you sure that users are using your app in the best way possible? Read about the different app user journey stages & our key steps for success.| AppsFlyer
Our extensive mobile glossary covers all the terms you need to know about mobile marketing, measurement, analytics, fraud prevention, and more.| AppsFlyer
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.| AppsFlyer
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.| AppsFlyer
In this guide, we will explore the art of mobile app retention—from benefits and challenges to the most effective retention strategies.| Business of Apps