What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this guide, we’ll break down the different revenue streams, and explain how you can begin maximizing your app income today.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.| AppsFlyer