Mobile marketing glossary | AppsFlyer
Our extensive mobile glossary covers all the terms you need to know about mobile marketing, measurement, analytics, fraud prevention, and more.| AppsFlyer
Our extensive mobile glossary covers all the terms you need to know about mobile marketing, measurement, analytics, fraud prevention, and more.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.| AppsFlyer
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.| AppsFlyer
AppsFlyer sets the standard for mobile ad fraud prevention and detection. Make sure you stay ahead of every threat, before, during, and after install.| AppsFlyer
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.| AppsFlyer
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is CPC, how to calculate it and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
