Mobile marketing glossary | AppsFlyer
Our extensive mobile glossary covers all the terms you need to know about mobile marketing, measurement, analytics, fraud prevention, and more.| AppsFlyer
Our extensive mobile glossary covers all the terms you need to know about mobile marketing, measurement, analytics, fraud prevention, and more.| AppsFlyer
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
In this post we'll walk you through the what, why, and how of mobile app UX, and give you a robust set of best practices for your own app UX.| AppsFlyer
What are monthly active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.| AppsFlyer
What are daily active users, and why are they important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is app stickiness, how should you measure it, and how can you improve it? Read all about it in the AppsFlyer mobile marketing glossary.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.| AppsFlyer
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.| AppsFlyer
Delve into the rivalry between Android and iOS in mobile operating systems market share worldwide and in the US.| BankMyCell
