Understanding what your customers need is key to driving innovation. Here are 3 ways to identify your customers’ needs or jobs to be done.| Business Insights Blog
What are jobs to be done? Here are 4 real-world examples of Harvard Business School Professor Clayton Christensen’s jobs to be done theory in action.| Business Insights Blog
Entrepreneurs strive to harness the power of disruptive innovation. Here are 3 key disruptive strategy skills and how to develop them.| Business Insights Blog
Clayton Christensen's disruptive innovation theory describes the way a new entrant displaces incumbent businesses. Here are four key concepts to know.| Business Insights Blog
Creating a value proposition can enable you to convert leads into customers, effectively pitch to investors, and clearly communicate the value of your brand.| Business Insights Blog
The online Disruptive Strategy course teaches you the techniques and skills needed to master Clayton Christensen's disruptive innovation theory.| online.hbs.edu