The development of influencer marketing is a bit like the evolution of a Pokémon. As a lowly Charmander becomes a powerful Charizard, his power increases. The same is true of the evolution of influencer marketing which now includes peer-to-peer (P2P) marketing. Since 2006, influencer marketing has evolved from "pay by the post" platforms into full-fledged| Extole | Customer Engagement Platform
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