We’ve pulled together some of the biggest insights from Patrick's AMA on everything from preparing for the end of third-party cookies, to the state of PPC in a first-party data-centric world.| CMO Alliance
As a marketing leader, you're likely intrigued by the potential of generative AI, but it's important to be aware of the potential pitfalls and ensure its responsible use in marketing.| CMO Alliance
Collecting first-party data is essential for greater control and boosting business success.| CMO Alliance
CMOs need to take an active approach to integrating AI into their workflows to keep up with the competition and deliver results in an uncertain economic environment.| CMO Alliance