In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others).| Customer Marketing Alliance
This report is your definitive guide to the world of customer marketing and advocacy, offering essential insights into team dynamics, budgets, responsibilities, and industry trends.| Customer Marketing Alliance
Customer feedback is one of the most important key ingredients when it comes to representing your customer, business growth, and customer satisfaction. It’s the two-way conversation that provides you with the knowledge to allow your business to grow and change alongside your customers.| Customer Marketing Alliance
Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers.| Customer Marketing Alliance
as the year is closing up, and plans are being made for the new year, we wanted to share this sneak peek into customer marketing budgets. Learn about the trends of how they’ve been used in 2022 in order to set your team up for success in 2023.| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
We all want loyal customers, right? This article explores the relationship marketing strategy and tactics businesses can use to encourage loyalty from their target customers.| Customer Marketing Alliance
Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes.| Customer Marketing Alliance
There’s currently a gaping hole in the customer marketing scene and we’re here to fill it. Our community’s a chance to level up your skills with direct peer-to-peer collaboration, debate, and development.| Customer Marketing Alliance
Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.| Customer Marketing Alliance
Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses.| Customer Marketing Alliance