We can now boldly and accurately use the 80/20 rule in regards to fundraising dollars raised by small and medium size nonprofits in the United States.| blog.tappnetwork.com
While you no doubt want donors of all sizes, you especially want loyal donors who make above average size gifts. Because that’s where you’ll get the greatest return on your investment. Today, let’s talk about major donors. Why? They account for the lion’s share of all contributed income. Studies show…| Clairification