Selling in the US: Why Market Discovery Matters
Rocketlane CEO Srikrishnan Ganesan emphasises how market discovery informs product development, go-to-market strategies, and customer engagement.| SaaSBoomi
Rocketlane CEO Srikrishnan Ganesan emphasises how market discovery informs product development, go-to-market strategies, and customer engagement.| SaaSBoomi
We all gamble in and with our lives. It’s a gamble to follow your convictions even if it takes you out of your comfort zone and sometimes these gambles pay off. Oftentimes they don’t. I took a gamble by coming to the US. But what I did should not be a gamble anymore. Many founders from India are making this journey to the US. There is a large market in the US that is waiting to be addressed and Indian SaaS startups are uniquely positioned to capture this market.| SaaSBoomi
Discover best practices and common pitfalls for effective cross-border gtm strategies to ensure your international and US market success.| SaaSBoomi
As you may see from the above illustration, these are the most common areas of sales and marketing conflict.| SaaSBoomi
