If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection Regulation (GDPR). Today, we tackle how the GDPR will impact your Google AdWords account, touching on everything from conversion tracking and remarketing to custom audiences. Learn how to avoid regulatory nightmares in the coming months!| WordStream
These fatal display remarketing mistakes could kill your retargeting campaigns! Know them and avoid them.| WordStream
How can marketers recapture audience attention and turn more readers into leads? With content remarketing! Learn what content remarketing is and how to do it right in this complete, strategic guide.| WordStream
Remarketing campaigns are an excellent way to increase return traffic to your site and improve conversion rates. Learn best practices for Google remarketing from top to bottom in this complete guide to getting your retargeting right!| WordStream
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.| WordStream
Intent marketing is everything this year! Learn why addressing user intent is so important in both content marketing and paid advertising in 2017 and beyond.| WordStream
Google Ads remarketing is a form of advertising that enables sites to show targeted ads to users who have already visited their site. Learn how remarketing works in this guide.| WordStream