Customer Retention Rate: What Is It & How to Calculate - MNTN
Learn how to track customer retention, analyze churn, and implement strategies to improve long-term loyalty.| MNTN
Learn how to track customer retention, analyze churn, and implement strategies to improve long-term loyalty.| MNTN
Learn how to measure customer loyalty with NPS, calculate your score, and use insights to improve retention and brand advocacy.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.| MNTN
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Learn what SQLs are, how they differ from MQLs, how they signal strong buying intent, and the best ways to close more sales.| MNTN
Understand what SALs are, how they differ from MQLs and SQLs, and the key steps to convert them into customers.| MNTN
Find out how to calculate ROI, assess campaign profitability, and improve your marketing investment for long-term success.| MNTN
Discover what MQLs are, how they fit into the sales funnel, and proven methods for generating high-quality leads.| MNTN
Explore how CLV helps predict long-term revenue, how to calculate it, and strategies to increase customer retention.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
A breakdown of performance marketing, how it works, and why it’s essential for brands focused on measurable results.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
Explore brand awareness marketing, why it matters, and the best strategies to strengthen your brand’s presence.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
