That’s where sales-qualified leads, or SQLs, can change how you approach marketing. Focusing on filling your pipeline with SQLs can boost your chances of converting more people into customers.| MNTN
You may have heard of MQLs and SQLs, but SALs tend to go under the radar. Read on to learn more about this important type of lead.| MNTN
Every business wants to thrive. One of the most insightful and efficient ways of measuring a company's health is Return on Investment (ROI).| MNTN
What are MQLs in marketing and how do they work? Here's everything you need to know about MQLs and why they're important.| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Next up – Cost Per Acquisition.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN