Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rea…| www.sciencedirect.com
Using insights from shopper studies and my own experience, here are some strategies for successful in-store branding.| Forbes
More than 80% of respondents in a BCG survey of 5,000 global consumers say they want and expect personalized experiences. But two-thirds have experienced personalization that is inappropriate, inaccurate, or invasive. That’s because most companies lack a clear guidepost for what great personalization should look like. Authors Mark Abraham and David C. Edelman remedy that in this article, which is adapted from Personalized: Customer Strategy in the Age of AI (Harvard Business Review Press, 2...| Harvard Business Review
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