Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
Request a demo to learn how to launch Connected TV advertising and retarget site visitors to drive conversions.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Find the most up-to-date statistics and facts on connected TV (CTV) advertising in the U.S.| Statista
Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session| Variety
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
