Connected TV retargeting not only allows brands to affordably and efficiently reach audiences on television, it fulfills the promise of true cross-device.| MNTN
That’s where sales-qualified leads, or SQLs, can change how you approach marketing. Focusing on filling your pipeline with SQLs can boost your chances of converting more people into customers.| MNTN
What are MQLs in marketing and how do they work? Here's everything you need to know about MQLs and why they're important.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
A sales funnel is the foundation of any successful marketing strategy. Learn what it is, how it works, and why it’s crucial for conversions.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
If you work in marketing, you've probably heard the phrase "demand generation." But what does it mean? Here's everything you need to know.| MNTN
Creating a genuine interest in your product or service is a must if you want consumers to convert. Learn the demand gen tactics that will put you on the fast lane to growing your business.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN