Welcome to the second installment in your step-by-step guide to building The Red Thread® of your message or content. To go to the first post, click here. To go to the next post in the series, click here. This time around, you’re looking for one of the first big ways to differentiate your message and […]| Tamsen Webster
If you’ve been looking for a step-by-step guide to building The Red Thread® of your message or content, you’re in luck! This is article number one in a step-by-step series on building your Red Thread, where we’ll go a bit deeper on each element of crafting the story of your idea. First up? Where it all begins… your Audience’s Goal. When […]| Tamsen Webster
It’s time for the fourth installment in your step-by-step guide to building the Red Thread® of your message or content. To see the first post in the series click here. To go to the previous post, click here. To go to the next post in the series, click here. This time around, you finally get […]| Tamsen Webster
It’s time for another installment in your step-by-step guide to building the Red Thread® of your message or content: all about how to turn your big idea into action. You can find the first post in the series here. To go to the previous post, click here. To go to the next post in the […]| Tamsen Webster
Welcome to the third installment in your step-by-step guide to building the Red Thread® of your message or content. Now that you’ve established what your Audience wants (their Goal), and shown them what’s really getting in the way (the two-part Problem), you need to give them something that makes inaction impossible — and your idea irresistible. To do that, […]| Tamsen Webster
