What You Need to Know About the New Google Tag
After the September 2023 release, you use the new Google tag template to install Google Analytics with Google Tag Manager| Digital Marketing and Analytics | Root and Branch
After the September 2023 release, you use the new Google tag template to install Google Analytics with Google Tag Manager| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
To avoid losing money as a sports bettor you need a win rate of 52.4%. Here’s what else you should know.| Medium
Updated: 12/25/24 The container code is the foundation of Google Tag Manager. And although most of your work will be inside the container as you create tags, triggers, and triggers, it’s also important to know how to deal with the container code itself. Here is what you’ll learn in this article. Let’s start with finding […] The post Google Tag Manager Container Code Basics 2024 appeared first on Digital Marketing and Analytics | Root and Branch.| Digital Marketing and Analytics | Root and Branch
Many of us (myself included) confuse data collection for digital analytics. My theory: things will be better if we get them straight| Digital Marketing and Analytics | Root and Branch
Updated Jan 2025: Automatically collected events in GA4 are triggered by basic interactions. There are three of them.| Digital Marketing and Analytics | Root and Branch
This is an 5 step guide showing how to install Google Tag Manager on WordPress. Step 1, log in to Tag Manager at tagmanager.google.com| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Setting up GA4 page timer tracking requires Google Analytics 4 combined with Google Tag Manager. Check it out.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch
