This is an 5 step guide showing how to install Google Tag Manager on WordPress. Step 1, log in to Tag Manager at tagmanager.google.com| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
It's now 2023 and GA4 is soon to be the only option for Google Analytics. But what are the differences between GA4 vs Universal Analytics?| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Setting up GA4 page timer tracking requires Google Analytics 4 combined with Google Tag Manager. Check it out.| Digital Marketing and Analytics | Root and Branch
GA4 custom dimensions are confusing for those who were comfortable with UA. The good news is they make sense once we review these 7 steps.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
If you're learning digital analytics, you need to know the differences (and similarities) between Google Analytics vs Tag Manager.| Digital Marketing and Analytics | Root and Branch
GA4 event parameters can be confusing. This overview explains all you need to know to understand and use event parameters.| Digital Marketing and Analytics | Root and Branch