Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts. But where do you get them from?| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
When it comes to content marketing the possibilities are almost endless. If you’re not sure where to start here are 18 tactics you could use to start luring in new customers today.| Product Marketing Alliance
Unlock your potential with PMA membership. Elevate your product marketing career with industry insights, top-tier networking, and expert-led learning.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance
Whether you're new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this on-demand course, you'll have all the knowledge, training and tools needed to effectively and successfully attract and keep more customers.| certified.productmarketingalliance.com
Sales enablement is a strategy which encompasses coaching, training, content, technology, processes, and all other activities with the aim of supporting and empowering sales reps to progress sales opportunities through knowledge-based interactions with prospects.| Sales Enablement Collective