Reading Time: 6 minutesLet’s say you’re hosting a dinner party and must decide between spaghetti and tacos. A quick vote settles the issue—easy, right? Now, imagine you want to test whether garlic bread or salad pairs better with spaghetti or if salsa or guacamole steals the show with the tacos. Suddenly, your testing and experimenting get a lot […]| Invesp
In this article you will learn about abandonment rate types of e-commerce website including Product Page abandonment rate , Checkout page abandonment rate and Shopping Cart Abandonment Rates and how to calculate them,| Invesp - Conversion Rate Optimization Blog
Calculating the sample size required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test.| Invesp - Conversion Rate Optimization Blog
Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how| Invesp - Conversion Rate Optimization Blog
