Calculating the sample size required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test.| Invesp - Conversion Rate Optimization Blog
Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how| Invesp - Conversion Rate Optimization Blog
