The ABM Strategy Workshop will help you prepare to launch your Account-based Marketing program. We'll review together all the key considerations, help shape your thinking and provide a roadmap for launch.| content.strategicabm.com
In this episode of Let's talk ABM, we chat with Gabrielle Pirzad Head of ABM, EMEA at Citrix about her ABM journey and approach to ABM insights.| resources.strategicabm.com
ABM is just good Marketing without Sales alignment. In this article, Declan Mulkeen, CMO at strategicabm, sets out 6 best practices to ensure your Marketing and Sales teams are aligned.| insights.strategicabm.com
See how Acxiom generated £1.5m pipeline in just 120 days with ABM. ABM Heroes shines a light on the great work of Jo Robson, Marketing Director, International at Acxiom, as she launched a data-led ABM strategy.| insights.strategicabm.com
Getting your metrics right is essential for ABM success. In this article, we explore what makes measuring ABM success so challenging, as well as 3 key ABM metrics you should be tracking.| insights.strategicabm.com
Account-Based Marketing is a marketing strategy that focuses resources on a set of target accounts or an individual. Learn how to use ABM to drive growth.| What is Account Based Marketing