Bayesian MarketingMix Modeling The privacy-friendly modeling technique from the 1960s being modernized and automated by Google, Facebook, and Recast. Marketing Mix Modeling (MMM) has been around since the 1960s, used by CPG brands to help them allocate their marketing budgets across different marketing channels. Bayesian statistics have been around far … Bayesian Marketing Mix Modeling Read More »| Recast
Here's the pitch deck we used to raise $3.4 million at a $25 million post-money valuation.| Recast
Recast is built to be fully verifiable, update fully automatically (on a weekly cadence) and to be an actionable decision-making platform.| Recast