Bias For Action: Why Coca-Cola's “New Coke” Failed (And How To Avoid It)
Coca-Cola felt compelled to respond to Pepsi's ad campaign. But it became a disaster. Here's the famous story and how to avoid bias for action:| Frontera
Coca-Cola felt compelled to respond to Pepsi's ad campaign. But it became a disaster. Here's the famous story and how to avoid bias for action:| Frontera
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera
Warren Buffett says he looks for sustainable competitive advantages in a business. Here's what he meant with examples and how to build yours:| Frontera
Ryanair started roasting its customers on social media. And their sales grew. Here's why it worked and how to value tradeoffs for your brand:| Frontera
How Ritz-Carlton became a luxury icon, why Steve Jobs made “impute” his marketing philosophy, and how to use the Halo Effect for a great brand:| Frontera
