The total number of unique streaming viewers for Paris 2024 has already surpassed the equivalent figure for Tokyo 2020.| SportsPro
In France, 23.2 million viewers tuned in for France Télévisions’ coverage of the Olympics' opening showpiece event.| SportsPro
As Tokyo 2020 finally gets underway in Japan, international marketing activity around the Games has been subdued. On the back of a build-up marred by the pandemic and public opposition, sponsors are weighing how to promote their association with an event that will be a far cry from the one they were promised.| SportsPro
Trailblazing businesswoman and investor to donate $4 million to US Women’s Rugby Sevens team.| usa.rugby