The customer journey is one of the most important aspects of your Go-to-Market strategy. We’re talking about the journey your customer goes on from first finding out about your brand, to purchasing your product, to being a lifelong advocate of your business.| GTM Alliance
It can be really easy to shy away from the numbers side of things, especially when budget normally feels like a limitation on your creativity. But your pricing strategy is a really important part of your Go-to-Market. Pay attention to it, and it can be a tool to propel your launch forwards.| GTM Alliance
Any product launch depends on whether your teams can come together and establish where there’s space to improve. The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions.| GTM Alliance
It gets tough to explain product marketing. Is it in product management? Is it in marketing? But if there's one topic we all agree it belongs to, it's personas and segmentation.| GTM Alliance
What's the difference between product-market fit and go-to-market fit? Discover the answer and learn how to achieve these milestones in your GTM product launch.| GTM Alliance
Creating a clear, concise, and compelling value proposition is perhaps the most critical component of your go-to-market strategy. Without a well-developed value proposition, your marketing materials and product messaging risk contradicting each other or failing to hit the target audience's needs.| GTM Alliance
As many product marketers will testify, bringing a product to market is no piece of cake. From conducting market research and forming your personas to completing competitor analysis, you need to follow a long process, before unleashing your creation on the world.| GTM Alliance