Hey, I’m Lauren Pope and I'm a Content Marketing Team Lead at G2. I've been doing content and social media marketing for about five years and I love the creative opportunities it provides. I’m excited to share how I've channelled that creativity through TikTok to build my brand.| Product Marketing Alliance
Maximize your business growth with effective email marketing strategies. Learn how to set and track impactful OKRs in this comprehensive guide, complete with practical examples and key metrics.| Product Marketing Alliance
Despite being the backbone of most marketing campaigns, emails can be easy to overlook when our inboxes are oversaturated. So how can you make your emails stand out from the crowd?| GTM Alliance
Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more.| Product Marketing Alliance
It gets tough to explain product marketing. Is it in product management? Is it in marketing? But if there's one topic we all agree it belongs to, it's personas and segmentation.| GTM Alliance
Here’s a selection of just some of the best tools on the market you can use to elevate your email marketing, each of which have been approved by PMA.| Product Marketing Alliance
