The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product.| GTM Alliance
And then the launch date arrives; the product is out, the marketing activities kick-off and the celebration begins — what a relief, right? Our job is done! The real question is “are we done?”| GTM Alliance
A recurring theme in Go-to-Market is the concept of working closely with diverse teams. A collaborative effort from your central teams (marketing, product, sales, etc.) means you’ve got a unique perspective on and view of every stage of your GTM. But who exactly do you need on your GTM team?| GTM Alliance
Any product launch depends on whether your teams can come together and establish where there’s space to improve. The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions.| GTM Alliance
With a cross-functional Go-to-Market strategy where sales can confidently mesh their persuasion and charisma with product knowledge, you’re looking at much higher win rates and, therefore, much higher revenue.| GTM Alliance
Did you know only 33% of PMMs have a defined Go-to-Market strategy? At Go-to-Market Alliance, we don’t think that’s good enough. There’s a lot of confusion around what Go-to-Market is, who does it and how it benefits growth and revenue. We’re here to change that.| GTM Alliance
Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all.| GTM Alliance
There’s a tremendous need for customer success, but unfortunately, not everyone allocates the resources toward implementing a customer success function. According to recent studies, 37% of companies don’t have a clearly defined customer strategy in place. What can we do to remedy this failure?| GTM Alliance
Launching a new product can feel a little daunting. How can you ensure you get your product offering to the right customers at the right time? That’s where a solid GTM strategy comes in. Follow this step-by-step framework for continued GTM success!| GTM Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
All products are unique, and no GTM strategy is the same. In this article, we share some tips and tricks to see you through every stage of your Go-to-Market strategy.| GTM Alliance
Cross-functional teams can revolutionize the way your company goes to market, but it’s one thing to have multiple teams working on a project and an entirely different thing to have strategized organizational alignment.| GTM Alliance
Alignment isn’t going to be easy, and you won’t always get it right straight away, but the sooner you put measures in place to bring teams closer together, the sooner you’ll get there. And aligned teams are going to make for a much more successful business.| GTM Alliance
Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration.| GTM Alliance