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Active listening requires mastering many skills, including reading body language and tone of voice, maintaining your attention, and being aware of and controlling your emotional response. In this article, the author explains what active listening is and how to improve this essential communication skill.| Harvard Business Review
Communicating product changes to customers is not the favorite topic of entrepreneurs, but it's important...if you want your company to survive| Groove Blog
Customer satisfaction’s importance can not be overstated. It gives you potential referrals, decreases churn, and increases LTV. While in the past it was enough just to have a FAQ and a support email, those times are long gone. With the wide range of competitors to choose from, customers are expecting to solve their problem immediately, […]| Groove Blog
Customer acquisition is expensive and time-consuming, while the markets are getting more and more competitive. So who can win this battle? Businesses with high LTV. Apart from bigger profit margins, higher LTV allows you to invest more into development and be able to withstand higher CAC. One sure way to lose a customer is to […]| Groove Blog
It’s tempting to constantly focus on your company’s products and strategy. However, the best results often come from focusing outward on what your customers need and how they want to interact with you. In this piece, we’ll explore just what it means to be customer-centric and how to do it. What Does Customer-Centric Mean? Being […]| Groove Blog
Customer happiness comes from the top down. Here are five important tips to make sure your support team — and your business — succeeds.| Groove Blog
We've curated the 15 most important customer support skills that you and your team members will need to have to thrive in this position. We've also got examples of how to enhance and build these skills too!| Groove Blog