A/B testing and its close cousin, multivariate testing, can show you what is and isn’t working in your email marketing campaigns, your website, and even your mobile apps. It can give you an indicator of what your audience is interested in, intrigued by, and responding to. Let’s break it down.| www.oracle.com
Email capture is much more than adding a collection of email addresses to your contact list, it's the starting point of an ongoing engagement with...| Network Interview