Learn how to measure and maximize your influencer marketing return on investment with our comprehensive guide, including an equation and step-by-step processes.| Sprout Social
Are static posts making a comeback on social media? Are consumers growing tired of video? We investigated these questions and more.| Sprout Social
In this list of social media job titles and descriptions, we're covering all the positions you need on your dream team.| Sprout Social
We researched the most popular ways customers interact with brands to help you create a winning social media interaction strategy.| Sprout Social
Mastering escalation management is key to keeping customers happy and managing your support team's workload. Here's how to do it.| Sprout Social
What is a content creator? We answer this question and more in this exhaustive guide to working with creators.| Sprout Social
Social media plays an integral role in any modern customer service strategy—no matter your audience. Here’s how to level up your strategy.| Sprout Social
Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2025.| Sprout Social
Learn more about the state of the influencer marketing industry with our 22 influencer marketing statistics across six different categories.| Sprout Social
Social media job longevity is on the decline, and solving the issue won’t be an easy fix. Here's what marketing leaders need to know.| Sprout Social
Ready to level-up your approach to social media marketing? Here are the steps to develop a foolproof social media marketing strategy.| Sprout Social
Show the impact of social media with data from the 2025 Sprout Social Index, based on surveys of over 4,000 consumers and 1,200 marketers.| Sprout Social