A Call to Action is an instruction given to website visitors that provokes an immediate response.| VWO Glossary
Conversion rate is a business metric that represents the percentage of users who take the desired action such as making a purchase from your site or signing up for your newsletter.| VWO Glossary
Heatmap is a data visualization tool that helps businesses analyze how visitors interact with their website. Learn about types of heatmaps, when to use them, and more.| Website
Visitor behavior analysis(VBA) is a method of conducting qualitative research on the website behavior of its visitors. Learn more in this guide.| Website
VWO Testing, part of VWO Platform, helps you and run A/B, split, multivariate, and feature tests to optimize user experience & increase conversion rates across web, mobile, servers, and other devices.| Website
VWO heatmaps help you see how visitors browse your website, what catches their attention, and which elements distract them.| Website
Eye-tracking can enable business owners & marketers to understand how their users interact with their websites & landing pages. Know more.| Blog
Dive into the world of mouse heat maps to see what they show and don't show. Explore technical workings, applications, and their effectiveness compared to other tracking tools.| Blog