Get a quick explanation of Cost Per Acquisition (CPA), including a method for calculating, and industry benchmarks. See KPI example| Geckoboard
Today, influencer marketing has become crucial to improve an app’s user acquisition strategy. Influencer marketing plays a vital role in raising brand awareness and improving market reputation. There is a reason influencer marketing continues to get more practical and popular in the digital marketing space. Marketers believe it is the perfect way to attain and retain your target audience. So, if you plan to scale up your app’s user acquisition strategy, you can leverage influencer marketi...| Business of Apps
The Google Play Store for Android and the Apple App Store for iOS are the two largest distribution channels for mobile apps, offering almost global coverage to a huge potential audience. However, as competition on the two major stores has grown, developers have found it increasingly difficult to achieve visibility for their apps on these stores. At the same time, a host of new alternative app stores have proliferated, driven by the open nature of the Android platform (which allows third party...| Business of Apps
TikTok UGC connects you with an audience that is more open to ads than most general web users. Read more to find out how to leverage this!| Yodel Mobile
Your partner for growing a business on Google Play. Find the tools and guidance you need to release, monetize and grow your apps and games.| play.google.com
Easily upload, submit, and manage your apps on the App Store with App Store Connect on the web or on iOS.| Apple Developer