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Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.| Lighter Capital
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.| Lighter Capital
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that tech entrepreneurs wake up thinking about and obsess over until they go to sleep at night.Customer retention, on the other hand, tends to get lost in the startup shuffle. But this shouldn’t be the case. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose!Business revenue streams f...| Lighter Capital
Learn how to manage cash flow for your SaaS startup with our comprehensive guide that covers all the cash flow fundamentals.| Lighter Capital
Learn strategies for improving cash flow in your growing SaaS business and circumnavigate the challenges of startup funding.| Lighter Capital
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
Ready to level-up your approach to social media marketing? Here are the steps to develop a foolproof social media marketing strategy.| Sprout Social
We’ve seen how debt can help and hurt a young startup. Learn how to recognize and avoid bad debt that could sink your startup.| Lighter Capital