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Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.| Lighter Capital
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.| Lighter Capital
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that tech entrepreneurs wake up thinking about and obsess over until they go to sleep at night.Customer retention, on the other hand, tends to get lost in the startup shuffle. But this shouldn’t be the case. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose!Business revenue streams f...| Lighter Capital
Learn strategies for improving cash flow in your growing SaaS business and circumnavigate the challenges of startup funding.| Lighter Capital
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.| Lighter Capital