Join 'Clairification School' to Get The Insights You Needto Achieve Your Mission1000+ Articles Are Just a Click AwayStop Settling For Outdated, Obsolete, and “Me-Too” Fundraising & Marketing AdviceYou don’t need me to repeat what you already know. Or parrot what others are telling you. You need me to tell it like I see it – based…| Clairification
Seth Godin once famously said, “The ideas that spread, win.” Hugh MacLeod of the GapingVoid just reframed this as “The ideas that spread are the ones that become social objects.” They enable social interaction. If this brings to mind the recent memeification of the Kamala Harris campaign, or Trump’s red…| Clairification
As most of the world knows by now, Joe Biden dropped out of the Presidential race, and within 24 hours Kamala Harris has jumped in to take his place as| Gapingvoid
While you no doubt want donors of all sizes, you especially want loyal donors who make above average size gifts. Because that’s where you’ll get the greatest return on your investment. Today, let’s talk about major donors. Why? They account for the lion’s share of all contributed income. Studies show…| Clairification
The world reacted with shock and outrage. There was a pervasive feeling of “how could this happen here?” People screamed… cried… prayed. This was five years ago. Last spring. When a fire wreaked devastating damage to something that, for many, represented the soul of a nation. And . Notre Dame…| Clairification
Today I’m writing about something that’s not fundraising or nonprofit marketing strategy per se. It’s about how to have hope – and take action – during times that may feel hopeless. For most of us, we’ve perhaps never been in perilous times during our lifetimes. For a host of…| Clairification
Maximize the impact of your donor communications with the concept of love languages to express appreciation and build lasting relationships.| Nonprofit Marketing Guide (NPMG)
Here are 5 top strategies to help your organization shift towards cultivating loving awareness. Get started with a simple shift in mindset!| Bloomerang
Feeling a bit overloaded? It’s the new plague. And a highly contagious epidemic, from which no one is immune. Are you showing any symptoms? I feel like: I’m working all the time, but not getting that much accomplished. I’m working on 10 projects at once, but none get finished. My…| Clairification
Everything I learned about saying “thank you” I learned from: My mother. Miss Manners. Penelope Burk. According to Burk’s research from Donor-Centered Fundraising, than 80% of thank you letters start with “Thank you for your generous gift of…” or “On behalf of the Board of Directors, thank you for…| Clairification
Interested in learning more about matching gift programs? This form of corporate philanthropy is the perfect way to maximize the impact of your supporters.| re: charity
