Philanthropy comes from the Greek and means (philos) of humankind (anthropos). Nonprofits are here to be kind. To repair the world. To make our communities better, just, beautiful and caring places. This is not easy work. Love is not always readily accepted or given. Inspiring generosity takes…| Clairification
This post includes 6 expert tips and best practices for any business, including a non-profit, wanting to run an integrated marketing campaign that generates potential donors and raises dollars. Wait! What is an integrated marketing campaign? An integrated marketing campaign is a marketing effort that uses a consistent message across traditional…| Clairification
Shall we join forces? Fundraising is not basketball, but it’s madness not to play as a team. I’ve spen with three nonprofits in the past several months that, rather than joining forces, have decoupled their marketing and development departments. I surmise they do this because marketing doesn’t understand development. Or…| Clairification
A super star! Seriously, that’s what you are. But you may be wondering why I ask. What’s in a name? Recently, veteran fundraiser Jerrold Panas weighed in on the subject of development titles. He noted he prefers “Charitable Gift Planner,” “Chariable Gift Counselor,” and “Director of Donor Services” to the most…| Clairification
What must you keep top of mind to have meaningful conversations with donors who (you hope!) may contemplate a gift to your organization? I’ve given you a hint within my question. One word: meaningful. And for a conversation to be meaningful, you have to speak in a language that resonates with…| Clairification
