How Regional and Local Health Insurers Can Take on the Nationals | PDF
The 2024 survey on consumer perceptions of health insurance reveals that 59% of respondents show no preference between national and local/regional insurers, but those who do prefer national companies significantly. Many consumers believe local insurers better understand community healthcare needs, and a considerable portion values not-for-profit health providers. The findings highlight marketing implications for insurers to strengthen local engagement, leverage perceived advantages, and focus...| SlideShare
