Marketing automation is software that eliminates repetitive tasks and helps you build your brand, sell more stuff, and boost customer loyalty. You can target people based on behavior, preferences, and purchase history.| Mailchimp
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.| Mailchimp
Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages.| Mailchimp