Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies die.| AdMonsters
Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time.| AdMonsters
Keith Petri, CEO, lockr, says the impending third-party cookie deprecation is an opportunity for publishers to regain control.| AdMonsters