In this article I’ll explain how to use ICE (and how not to), and address common pitfalls and misconceptions.| Itamar Gilad
Big-bet projects can deplete companies of resources, innovation, trust, and good people. Here's how to attack them with a lean/agile approach.| Itamar Gilad
Most product ideas deliver no benefits. In this article I show a real-world prioritization example using ICE and the Confidence Meter| Itamar Gilad
Why solely focusing on solving user problems is limiting you, and annoying your colleagues, managers, and customers.| Itamar Gilad
A universally accepted depiction of the design process| www.designcouncil.org.uk
Using outcomes for yearly planning, resource allocation, and progress measurement requires a new type of roadmap| Itamar Gilad